ELLE x Tu
Build on the success of the partnerships of the last three years to add to the fashion credibility of Tu for womenswear. We need to challenge the perceptions of Tu amongst our audience, as well as highlight the new online transactions which have not been available before.
Our ambition is want to make Tu’s fashion credentials irrefutable. We need our audience to recognise Tu as a destination for high street style at supermarket prices rather than supermarket clothes.
We had coverage on BBC radio Kent which was very positive discussion of our Trans-Seasonal advertorial shoot with ELLE.