ART DIRECTOR
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Play-Doh

 

Play-Doh

george the blob

 

We helped Play-Doh to launch its first-ever TV campaign for the UK market as the brand celebrates its 60th anniversary.

Play-Doh is all about brining a child’s imagination to life. To celebrate their 60th anniversary and to uphold the new global strap line ‘Open A Tub Of Imagination’ we created a campaign that envisioned the creative process children go through when playing with Play-doh.

 

30" tvc

The surrounding content included 2 teaser videos, behind the scenes stills from the TVC, animated tutorials for kids to sculpt characters from the film and 4 star of the week competitions with Play-doh prizes, all of these aspects encouraged our audience to follow the story of ‘George The Blob’ and use their imaginations to create fantastical sculptures with Play-doh.

 

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