ART DIRECTOR
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Shreddies

 

Shreddies

GOOD NEWS CHANNEL

 

"While their bid for election glory was thwarted earlier this year, the Shreddies Nanas bounce back with their own news channel. Chucking impartiality out the window, their remit is all about reporting on their range of sugary cereals. The set design is especially good - it's as if they invaded the BBC and told Huw Edwards to scram... ever so politely, obviously.

Having started out as a bunch of grans knitting our breakfast, it's a testament to McCann London's ability to stretch out this idea for as long as they have and to crucially inject new life into it at the right time. A nice cup of tea seems well-earned here." - DAVID REVIEWS

 
 
 

McCann London
The Mill
Partizan
Director: Jared Eberhardt, LA

Published on:
Campaign
David Reviews