Toblerone - DTC Platform

Role: Senior Creative, Art Direction

More than just a flashy tech-first solution, we launched a platform with experience at the core, leading with the most delightful part of the gesture of giving – making it personal. A Toblerone bar itself is not a gift. It about the entire package, the wrapping and what you add to make it personal. So from design and flavour selection, to adding names and short messages, users are give the tools and inspiration to create true original gifts for the truly original people in their lives.