Ally Island on Animal Crossing: New Horizons

Role: Creative Direction, Art Direction, Game Design

To promote its banking services amongst millennials, we worked with Ally to create a branded island in Animal Crossing. Ally Island builds on the game’s money-management premise to show how Ally makes everything easier. Built by professional island designers, we invited players to explore the island that’s packed with minigames and zones showcasing different aspects of Ally, and a turnip exchange that gave the best ROI possible. Alongside the island, we partnered up with popular Animal Crossing streamer, Kang. They hosted a live-stream event featuring Ally staff inside the game who welcomed players, assisted their turnip exchange, and shared banking advice.