Braun FEHR - DCO

Role: Senior Creative, Art Direction, Data Creative

A campaign to relaunch the female category of Braun. Putting diversity at the core, we created truly personalised brand campaign with a cast of 12 real & authentic women (and men) to shift gear with a dynamic creative optimisation engine. Resulting in 1287 personalised narratives. With the option to be rolled out in any format, and on any touchpoint. “Hair removal on your terms”. Literally.