L’Oreal - The Unmissable Ad

Role: Creative, Art Direction

In collaboration with Facebook, we unearthed one killer data insight. On average, ads on social have their viewers’ attention for just 1.7 seconds. Focussing our efforts on Facebook at this insight created the bespoke 1.7 second product demo. We ensured our content not only demonstrates the product’s many Unbelieva’brow benefits, but also corresponds with our audience’s way of consuming content.