HP OMEN - Esports Influencer Campaign

Role: Creative, Art Direction

Hyping HP’s new OMEN gaming PCs, we created a video campaign starring two of the top esport teams, Astralis and Na’Vi. We used three projection screens for the shoot showing animations and lightning effects we produced for the project. Putting the teams at the literal center of the action, we captured the footage with a high-speed robotic camera for maximum precision. Splicing the high-speed footage with high-quality product shots, we delivered fifteen fast-paced edits to ensure immediate impact across social media channels. From the concept and shoot to post-production and localisation, we completed the entire campaign in just seven weeks.